Privacy Policy

Last Modified: April 1, 2026

Mexar, Inc., formerly Blue Ark, Inc. 
(“Mexar,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you interact with our websites (www.mexar.co, www.mexar.com, www.blue-ark.com), advertising campaigns, products, and applications (collectively, the “Services”).

This policy is designed to meet applicable U.S. privacy laws, including the California Consumer Privacy Act (“CCPA/CPRA”), as well as global best practices, including principles aligned with the General Data Protection Regulation (“GDPR”).

By accessing or using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information in the following categories:

A. Information You Provide Directly

• Full name

• Email address

• Company name

• Job title or role

• Phone number (if provided)

• Any information submitted through forms, emails, demos, or communications

B. Information Collected Automatically

When you interact with our website or advertisements, we may collect: - IP address - Browser type and version - Device identifiers - Pages visited and time spent - Referring URLs - Interaction data (clicks, scrolls, conversions) - Cookie identifiers and similar tracking data

C. Information from Third Parties

We may receive information from: - Advertising platforms (e.g., Meta, Google, LinkedIn) - Analytics providers (e.g., website analytics tools) - CRM and sales platforms - Business partners, referrals, or event registrations

D. Future Product & Device Data 

As Mexar evolves its products, we may collect limited device-related data (e.g., usage metrics or environmental conditions) strictly to improve product performance, safety insights, and user experience. Any such data collection will be disclosed clearly at the point of use.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

• Providing and improving our Services

• Responding to inquiries and customer support requests

• Managing enterprise relationships and sales processes

• Sending product updates, marketing communications, and promotional materials

• Personalizing content and user experience

• Measuring advertising effectiveness and campaign performance

• Conducting analytics, research, and product development

• Ensuring product safety, reliability, and compliance

• Complying with legal obligations and enforcing our rights

We process personal data under lawful bases including consent, legitimate business interests, and contractual necessity where applicable.

3. How We Share Information

We do not sell your personal information.

We may share information in the following circumstances:

A. Service Providers

With trusted vendors who perform services on our behalf, including: - Cloud hosting and infrastructure providers - Analytics and performance tools - Advertising and marketing platforms - CRM and communication systems

These providers are contractually obligated to use data only for specified purposes.

B. Advertising & Analytics Partners

We may share limited data (e.g., cookie identifiers or hashed email addresses) with platforms such as Meta, Google, and LinkedIn to: - Measure ad performance - Deliver relevant advertisements - Build lookalike or similar audiences

C. Business Transfers

In connection with a merger, acquisition, financing, or sale of assets, personal information may be transferred.

D. Legal and Compliance

We may disclose information where required by law, regulation, or legal process.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to: - Understand user behavior - Improve functionality and performance - Measure marketing effectiveness - Deliver targeted advertisements

You may manage cookie preferences through your browser settings. Certain features may not function properly if cookies are disabled.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including: - Maintaining business and customer relationships - Complying with legal, tax, and accounting requirements - Resolving disputes and enforcing agreements

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights

A. U.S. (Including California Residents)

Under applicable laws such as CCPA/CPRA, you may have the right to: - Request access to personal information we collect - Request deletion of your personal information - Request correction of inaccurate data - Opt out of “sale” or “sharing” of personal information (for advertising purposes) - Limit use of sensitive personal information (if applicable)

To exercise these rights, contact us at the email below.

B. Marketing Communications

You may opt out of marketing emails at any time by clicking the unsubscribe link in our communications.

8. Do Not Sell or Share My Personal Information

Mexar does not sell personal information. However, certain data sharing for advertising purposes may be considered “sharing” under California law. You may opt out by contacting us or adjusting your browser/device privacy settings.

9. International Users

If you access our Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions with different data protection laws.

10. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them.

11. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

13. Contact Information

If you have questions or wish to exercise your rights, please contact:

Mexar, Inc. Email: info@mexar.co Website: www.mexar.co

14. Compliance Notes (For Enterprise Customers)

Mexar designs its data practices to align with enterprise expectations for safety, compliance, and responsible data handling. Where applicable, we are prepared to support: - Data processing agreements (DPAs) - Vendor security reviews - Limited data collection principles - Purpose-bound data usage for safety and performance insights

We prioritize minimizing data collection and ensuring that any future device-level data supports worker safety, operational efficiency, and regulatory compliance.